Warm-Up
We started the day with an exercise to introduce ourselves and identify our individual and collective goals for the day. Here is what we articulated.
Setting the Stage
Early in the day, before the day's sessions started we also shared our their answers to a question that all the presenters addressed in their sessions. Click on the play button to see the question and answers.
Opening Session
Strategic Use of the Internet Game Show
Our game show host, Marc Osten, asked us to consider what we mean when we use the word 'strategic' to discuss our use of the Internet. We broke in to 5 teams...
- Yell.Spam (the winners!)
- Beta Servers
- 4 webs
- HTML
- E-com crusaders
...and competed fiercely to answer questions in four different categories. Below you will find the questions. In the next week or two we will post the answers.
Workshops
Exploring
innovative ways to use technical tools as part of your campaigning
strategies - to get your messages out, raise awareness, and mobilise
people into action. We will look at some specific examples from the 16
days of Action on preventing violence against women, and consider
priorities for any technology plans you're devising. Do
you want to build community online? Do you want to raise money online?
Do you want to activate and energise people online? In this session we
will review successful online engagement efforts to help us understand
what works and why virtually all online engagement efforts fail to
realise their potential. You will leave the session with: Visit the Summit Collaborative Toolkit for access to many resources that Marc used or referenced in this session. For
anyone who sends email newsletters or anyone who thinks they will need
to, this session will take you through the fundamental principles of
creating and delivering successful email newsletters that will get
read. This is not for techies and is not about copywriting but will be
jargon free and give you tips to take away. An introduction to Google Analytics – Shakuntla Joshi, marketing and online consultant
Google
Analytics is a free tool for site owners that assists in measuring
websites. In this introduction we will be covering getting set up and
the key features of this service. Also covered will be a summary of
how this information can aid an organisation in strengthening online
activities and how it assists decision-making. Closing Session
Online Campaigning - Anna Feldman from GreenNet
Engaging People Online – Tips, Tools and Techniques - Marc Osten from Summit Collaborative
E-communications – Why, how to, dos and don’ts with Maria Diaz, E-Communications Manager @ Charity Technology Trust
Charity Technology
Trust (CTT) is a charity that helps other not for profit organisations
to make the most of technology. In the last 5 years, we have been
helping over 200 organisations with their e-communications and online
campaigning.
| View | Upload your own | View | Upload your own
We had two questions to consider as we ended our day. It was an opportunity to think in very concrete terms about connecting the work we did during the day to the work we may do, individually and collectively, in the future! The following charts capture the results of our closing session.
